View all press articles
Smart Cookies : Bite-Size Concept Takes the Biscuit
The Daily Telegraph Style June 28th 2006
Sue Bennett
28th June 2006

When it comes to a coffee break we all find it hard to resist temptation. But a young mum has discovered a way to let us enjoy an indulgent taste with our coffee – and it’s all down to size. Before launching her cookie empire, Daisy Oayda (pictured below) did some kitchen table market research with friends.

“When I started researching I saw you could get big cookies in jars but not little ones,” Oayda says. “I started asking friends, mainly girls, who said when they go out, they want a sweet something with their coffee – but not a big cookie.

“I thought let’s do it a little one and put them in a gift box (six biscuits) to take home for friends. “I have spent time in North America where they have enormous cookies and I’m a big fan of them.

“Then I started thinking, ‘There’s nothing like that in this area’. I spent eight months researching it and decided it was viable.”

But it was her chat with friends that pushed her to make her own cookies smaller.

She developed four flavours: double chocolate and walnut; white chocolate, apricot and coconut; chunky chocolate and oatmeal; and pecan, sultana and oat.

The first deliveries went out two weeks ago with 30 orders from cafes, gift shops, takeaways and the Jindabyne supermarket.

Oayda’s new line of business is a long way from her earlier attempts to earn a living in the snow region.

Oayda was a surfie chick living on the northern beaches when she left school. One trip to the snow and she was hooked. Sun and surf would never have the same appeal.

“I came skiing and never left,” she says. She worked in the Snowy Mountains: at Sponnars Chalet, then The Man From Snowy River Hotel, Perisher Valley, for about 17 years – progressing from housework to the bar and then the office.

Oayda skied in the day and worked at night. And when the summer arrived, she did the same thing at ski resorts in North America and Europe.

After she married Nolen a ski coach and photojournalist, the couple travelled together. Two years ago, the rhythm of life on skis and snowboards underwent serious review with the arrival of daughter Kesha.

They bought a hair-dressing salon but quickly realised, as neither of them are hairdressers, it was a problem that neither were able to fill in for staff.

Today Oayda works from a factory on a Jindabyne light industrial estate but it’s far from mechanised as she continues to roll and cut biscuits by hand.

Both she and her husband have settled down into regular work but never lose sight of the skis.

We make sure we schedule it in, is why we live here, she says we have to keep doing it, or what’s the point?

View all press articles